Use Your Author Bio Page to Boost Your Exposure
When you are a regular writer on different websites, you will usually be asked to create an author profile page – or an author bio – so that the readers of the site can find out a little more about who you are and how you came to write for that particular site.
Obviously, these pages will vary considerably on a site by site basis, but there are certain things you should always try and include if you want to make the most out of this free piece of web real estate. We’re here to help you with that, but first…
Why a Good Author Bio Page Is Important
There are a few good reasons as to why you should ensure that you put a decent amount of effort into your author bio page.
If you spend the time creating something worthwhile, you can expect to gain some good online exposure from your page. It should start to rank on the search engine results pages when someone Googles your name, increasing your visibility, and you can even get some pretty powerful backlinks to your own website from these other sites.
If you write for a few different sites, then the impact is only increased exponentially, and you can really start establishing your name as a top blogger.
Now that we’ve dealt with the why, it’s time to take a look at the how.
Associate Yourself with High Profile Websites
If you happen to write for some of the more well-known, popular and authoritative websites out there – such as if you’ve been published on Forbes or Huffington Post or something similar – you should make sure to mention this association on your author bio pages, even if you’ve only written for them a handful of times.
Also, make sure to get an author bio page on each of these websites. The domain authority can really bring some clout to searches for your name. You can further take advantage of these connections by linking back to these articles from your own website.
Keep Your Branding Consistent Across All Media
You should also make sure that you are not only giving off the same impression across all of these different platforms, but also that your branding is consistent in all of them. By this, we are including the fact that you should keep your author bio’s photo the same, no matter which website you are writing for.
If you can, you should also choose a distinctive photograph – something that stands out and won’t be forgotten in a hurry. And although you should be making sure that your writing style is consistent across these many varied author bio pages, you should also ensure that what you write on each is relevant. Your author bio page on a tech blog should most assuredly be related to technology, while if you write for a health website as well, this author bio should focus on that. Simple but effective.