Use Video Marketing on Social Media Outlets – A How-To

Use Video Marketing on Social Media Outlets – A How-To

If you spend any time on social media – and let’s face it, it is 2016 and we’re all doing it all the time – then you will surely have noticed a trend becoming more and more common over the last year or so: video.

Everyone is using video, especially brands. Brands are using video to boost their marketing efforts, and it certainly seems like it’s working. You can’t scroll through your Facebook or Twitter feeds without seeing a couple of videos on each screen. They’re everywhere!

So it’s time you got on board the train. You need to make a video […] Read more

How to Use Your Blog to Promote Products

How to Use Your Blog to Promote Products

Blogging can be a good way for a writer to make a bit of money, especially if you are willing to use it to help to sell some product. Whether the products are your own or you are engaging in a spot of affiliate marketing, if you do it right you can earn a tidy little profit.

However, the important (and tricky) part is doing it right. The primary aim of your blog is surely to entertain and inform, so you don’t want to dilute that with endless shilling. So how do you manage to start promoting products on your blog, […] Read more

Use Your Author Bio Page to Boost Your Exposure

Use Your Author Bio Page to Boost Your Exposure

When you are a regular writer on different websites, you will usually be asked to create an author profile page – or an author bio – so that the readers of the site can find out a little more about who you are and how you came to write for that particular site.

Obviously, these pages will vary considerably on a site by site basis, but there are certain things you should always try and include if you want to make the most out of this free piece of web real estate. We’re here to help you with that, but first…

Why […] Read more

How to Repurpose Your Existing Content to Your Advantage

How to Repurpose Your Existing Content to Your Advantage

Once you’ve got a few pieces of good, popular content, you want to make sure you can make the most of them to ensure they are well and truly earning their keep. Obviously, not every single piece you write can reinvent the wheel and blow the competition out of the water; that’s why you should seriously think about repurposing some of your more successful ideas.

Instead of struggling to come up with new ideas at the last minute in a desperate attempt to strike it lucky with the next big thing, why not simply go to the gold mine that’s right […] Read more

How You Can Make Money with Your Blog

How You Can Make Money with Your Blog

As a blogger, only you know exactly how much of your free effort and energy you put into your blog, whether it is a hobby or something a little more. However, we are willing to bet that you would put a conservative estimate at “a lot”. We’re right, no?

Of course we are! And the more time you put into something, the more you would expect out of it, right? So you would be correct to wonder when you can expect the money to start flowing your way.

We’re here to help you stop wondering and start making it a reality. We […] Read more

Simple SEO Tips for Smaller Businesses

Simple SEO Tips for Smaller Businesses

 

Search Engine Optimization (SEO) isn’t as complicated as it seems. Sure, it’s easy to get confused when thinking about all the technical terms and the various aspects of making sure your site is optimized well for search engines, but you don’t need to be an expert to implement and benefit from it.

There’s a lot you can do to help your site without needing any real specialist knowledge. Here are a number of fantastically useful tips – none of which are too perplexing or full of jargon – that you can take advantage of. Use them, and you’ll soon see your site […] Read more

Marketing with Social Media – Some Dos and Don’ts

Marketing with Social Media – Some Dos and Don’ts

 

If you’re extensively using social media to help your brand recognition, you may already know the sort of things to avoid. Unless you’re part of a particularly “edgy” brand, you steer well clear of any potentially controversial posts, and you keep proposing interesting topics.

However, there’s a little more to it than that. Whether you are using Facebook, Twitter, Instagram or even Vine for your social media marketing, you shouldn’t expect fantastic results if you’re not putting all yourself into each posts.

Great content has to be engaging, and it can only be engaging if it’s creative. So get on your thinking […] Read more

5 Content Marketing Hacks To Bear In Mind

5 Content Marketing Hacks To Bear In Mind

Content Marketing Strategy Ideas

Not everyone has the time to devote to developing flawless content marketing strategies. Often, a small amount of knowledge can go a long way. If you’re looking to find some content marketing quick-wins, the following suggestions can breathe a little more life into your strategy.

 

Test Your “Above The Fold” Content

 Visitors to your site will take a number of seconds to decide whether or not they want to read more about your article or explore your site. So how do you get them to stay longer, increasing the chances that they will interact with your content? There are […] Read more

Content Marketing – 6 Basic Steps for a Successful  Campaign

Content Marketing – 6 Basic Steps for a Successful Campaign

A quick checklist for your content marketing campaign

Following are six basic steps that you shall always keep in mind while brainstorming your next content marketing campaign.

Step 1: Identify What Your Readers Want

 Crucial for any content marketing strategy, always identify what your readers are looking for. This way, you can design content or assets that have value for your audience. Social networks are a great way to engage with customers and understand their concerns, so make sure that your Twitter and Facebook accounts are strong.

Step 2: Educate And Provide Solutions

 Once you understand what your audience wants, it’s time to effectively educate […] Read more

The Finer Points Of Content Marketing: How To Get It Right

The Finer Points Of Content Marketing: How To Get It Right

Content marketing is often approached half-heartedly, as more and more companies see it as a prerequisite, and don’t give it the attention that it deserves. In order to create a successful campaign, you have to expend a lot of time and effort, if you want to get results. Here are just some things to keep in mind, while you consider creating a content marketing strategy that works wonders for your company.

 Streamline Your Assets

Don’t try to create pieces of content that you think will appeal to everyone. Choose your audience, and streamline your assets to suit their purposes. Trying to please […] Read more