Success through Guest Blogging – A Quick How-To
As you probably already know by now, there are dozens and dozens of different ways in which you can increase the number of links that are pointed towards your blog, and thereby increase the chances that more people will stumble upon (and hopefully keep on coming back to) your blog.
But do you know what the most effective way of doing exactly this is? Fear not: we are here to tell you. The most effective way to get more links to your blog is through guest blogging.
Guest blogging allows you to get your fantastic content in front of many new eyes, people who won’t have come across your blog before. It is a great way of increasing your exposure and grabbing new and relevant visitors for your blog. Here is our quick guide to successfully guest blogging.
Build up Your Blog Portfolio
Clearly, before you can start talking to different bloggers and trying to pitch your work to their own sites, you need to have some work done that you can actually pitch to them! No one is going to let you submit work to them unless you have a portfolio of completed work you can show them.
This means that you need to put the work in on your own blog. Mind you, this is hardly bad advice – you should be doing this already! As soon as you have a decent catalog of good quality articles (that means detailed, insightful, and researched), you can use them to start reaching out.
Do Your Research
Now you can start on guest blogging for real. Start by doing your research. You will, quite obviously, be looking for other blogs within your niche; that is, blogs that are relevant to what you normally write about. They need to be of interest to the people you want reading your blog.
Do some research into the keywords that you want to rank for – you’ll need to place these within your guest posts – and keep track of all the different blogs you get in touch with.
Come up with Ideas
Next, you’ll need to come up with ideas for different posts you can write. Obviously, you can write the posts as well, but you should get a couple handfuls of ideas sorted out at the very least. This means that you can pitch straight away, and you have some to fall back on if your first choice gets rejected.
Again, make sure they are relevant, both to your target blog and to your target audience.
Once you’ve got a sizable list of prospective bloggers to contact, it’s time to actually start contacting them. First, create a template outreach email. This will save you a lot of time, but you need to ensure you tailor each one to a certain degree.
Get straight in with the purpose of your email – don’t lead them down the path before getting to the point. If you can, send along a completed post; this will improve your chances!