How to Repurpose Your Existing Content to Your Advantage

How to Repurpose Your Existing Content to Your Advantage

Once you’ve got a few pieces of good, popular content, you want to make sure you can make the most of them to ensure they are well and truly earning their keep. Obviously, not every single piece you write can reinvent the wheel and blow the competition out of the water; that’s why you should seriously think about repurposing some of your more successful ideas.

Instead of struggling to come up with new ideas at the last minute in a desperate attempt to strike it lucky with the next big thing, why not simply go to the gold mine that’s right in front of your face? When you use the technique of content repurposing, you can use your greatest hits to get even more traffic to your blog.

Here’s how to use it to good effect.

What Is Content Repurposing?

To repurpose a bit of content is to take a piece of your best work, boil it down to its essence – what is what that made it great – and use that to create something new and fantastic.

The best way to do so is not to simply write something new with the old idea. No, instead, you should find a new format for that content.

When you repurpose content, you can easily increase the reach of your content, bringing in a whole load of new eyeballs, and also maximize engagement through your various social media channels. It will also help your SEO, and even allow you to target an entirely different audience: many people dislike reading content, but love videos.

Think about audio and video blogging, think about info-

Once you’ve got a few pieces of good, popular content, you want to make sure you can make the most of them to ensure they are well and truly earning their keep. Obviously, not every single piece you write can reinvent the wheel and blow the competition out of the water; that’s why you should seriously think about repurposing some of your more successful ideas.

Instead of struggling to come up with new ideas at the last minute in a desperate attempt to strike it lucky with the next big thing, why not simply go to the gold mine that’s right in front of your face? When you use the technique of content repurposing, you can use your greatest hits to get even more traffic to your blog.

Here’s how to use it to good effect.

What Is Content Repurposing?

To repurpose a bit of content is to take a piece of your best work, boil it down to its essence – what is what that made it great – and use that to create something new and fantastic.

The best way to do so is not to simply write something new with the old idea. No, instead, you should find a new format for that content.

When you repurpose content, you can easily increase the reach of your content, bringing in a whole load of new eyeballs, and also maximise engagement through your various social media channels. It will also help your SEO, and even allow you to target an entirely different audience: many people dislike reading content, but love videos.

Think about audio and video blogging, think about infographics and guest posts, think about eBooks or even presentations on Slideshare. The possibilities are endless!

Let’s talk about how best you can use it to your advantage.

Hit the Visuals

Visual content is very much in right now – if you were to look at the top 100 blogs, we’re sure at least 95 of them would be employing visual content very heavily. There are many advantages over simple text: images communicate information more quickly than text does, and the visual aspect creates eye-catching appeal.

Visual content can be simple – you write an article but use a number of pictures to help illustrate your points – or more involved: you create an entire infographic. These are great because they’re immensely shareable, but you may have to get someone on-board to help you create one.

Go Big or Go Home

Something else that is surprisingly popular at the minute is long-form content. Many people have been blogging for years under the assumption that 500-word articles are the way to go, so it seems like there’s a high chance that you’ve been doing the same.

And in fairness, 500-worders are great: small bursts of information that can be easily digested in the digital age. But it is long-form that gets the real glory and hogs the limelight in the SERPs. If you’ve got a back catalogue of shorter pieces, the work has already been done for you: repackage them into 2-3000-word monsters.

and guest posts, think about eBooks or even presentations on Slide share. The possibilities are endless!

Let’s talk about how best you can use it to your advantage.

Hit the Visuals

Visual content is very much in right now – if you were to look at the top 100 blogs, we’re sure at least 95 of them would be employing visual content very heavily. There are many advantages over simple text: images communicate information more quickly than text does, and the visual aspect creates eye-catching appeal.

Visual content can be simple – you write an article but use a number of pictures to help illustrate your points – or more involved: you create an entire infographic. These are great because they’re immensely shareable, but you may have to get someone on-board to help you create one.

Go Big or Go Home

Something else that is surprisingly popular at the minute is long-form content. Many people have been blogging for years under the assumption that 500-word articles are the way to go, so it seems like there’s a high chance that you’ve been doing the same.

And in fairness, 500-worders are great: small bursts of information that can be easily digested in the digital age. But it is long-form that gets the real glory and hogs the limelight in the SERPs. If you’ve got a back catalogue of shorter pieces, the work has already been done for you: repackage them into 2-3000-word monsters.