New and Cunning Ways of Building Backlinks for Your Blog
Once upon a time, just a few short years ago, earning backlinks was one of the easiest things to do as a person in charge of a website. All you needed to do was to send a few emails, promise to backlink in return, maybe pay a couple of quid here or there. Or before that, you could simply get a little “spammy”, hitting up link aggregators and random Russian forums and posting your link all over the place.
Life was simpler then.
Google especially has put the brakes on the older link building practices, feeling at ease with handing out severe penalties for websites caught using tactics they deem as shady. You don’t want to be penalised, so you avoid all those old methods.
Fortunately for you, there are some new methods arriving on the scene. Here are our top tips to help you carry on building links without incurring the wrath of Big Search.
Submit Your RSS Feed
Have a quick search and find some RSS directories that are relevant to your particular blogging niche. Submit your blog’s own RSS feed to these directories; this will give you a much better chance of having your posts (and therefore backlinks) picked up by other, larger sites.
Build Relationships with Other Bloggers
Start spending time on other people’s blogs, especially ones that are relevant to your niche. Not only can you see what it is they are doing that makes them special, but you can also start building friendships with other bloggers.
One way of doing this is by leaving comments on their blog posts. Don’t be a spammer, and don’t leave pointless comments. You need to add to the discussion, so give your informed opinion on what has been said and offer improvements or refinements when possible.
Leave a link to your website in your comments. It’s even better if the blog has “dofollow” links rather than “nofollow” ones.
There is an added benefit to building these relationships: those other bloggers may feature you on their blogs.
Get Featured on Other Blogs
As you build up those relationships, it will be worth asking those other bloggers whether or not they would be willing to feature your blog on their site, offering up yours as a recommended resource for their readers.
If you manage to get featured on their blog, you can expect a significant uptick in your traffic in addition to that valuable backlink. Networking!
Start Answering Questions
There are plenty of websites out there that are dedicated to getting people’s questions answers by those in the know. For example, Yahoo! Answers has been around for years, and recently Quora has been increasing in popularity. The latter in particular is a good place for experts.
Look under the relevant niches for the area that matches your expertise, and start putting your knowledge to good use. Answer questions with depth and panache, and reference content that is already published on your blog, linking back to the appropriate articles. Easy backlinks!