The Many Varied Benefits of Blogging
Blogging is pretty great, isn’t it? We imagine that you’re here because you enjoy it as well, otherwise why are you reading these posts? You know that blogging is good, and you know that it can help your personal brand to increase its exposure.
Blogging is incredibly beneficial, and not just in a couple of ways. No, there are in fact myriad different ways in which your business and your brand can benefit from the humble art of blogging.
Again, we’re assuming that you’re here because you want to find out some of these ways. If that is indeed the case, then you are most definitely in luck, friend! Read on, and you will discover the many varied benefits of blogging.
Clearly, we’re not talking pantomime style shouting matches. Instead, one of the main advantages of blogging is that you are building a platform on which your legions of readers can leave comments. This allows you and your audience to engage with each other.
Building a Brand
If you are wanting to build up your brand online, there is simply no better way to do it than through blogging. Why is this? Because of three things: it is easy, it is effective, and it is incredibly cheap. So get to it!
Gaining Favor with Google
Believe it or not, but blogs have another advantage when it comes to gaining traction on those vitally important search engine results pages. Search engines – Google in particular – favours blogs for one simple reason: they produce a lot more unique content than your average “static” web page.
A One Stop Shop for Information
As well as being a place for all of your varied and interesting content, a blog can be the perfect vehicle for your own contact information and even as a sort of online CV. And if you put a link to the blog on your LinkedIn profile, it makes it even better – people (such as prospective employers) can quickly find their way to all of your info and see great examples of your writing and expertise.
Sharing Your Passion
In addition to being an incredibly useful outlet, particularly when it comes to building your brand, boosting your rankings or simply earning a little bit of money on the side, a blog can also be supremely enjoyable. Even if you are not planning on using your blog as a “serious” project, you can still get a lot of enjoyment out of sharing with the world a topic you are passionate about.
It Is Almost Stupidly Easy
When you are looking to set up a blog for the very first time, you may feel a little daunted or overwhelmed. After all, how are you supposed to know what to do? There is honestly zero need to worry – choose WordPress as your host. WordPress makes the whole process ludicrously easy, walking you through every step of the way. It’s not anywhere near as difficult as you might have imagined!