Trusting a Search Engine's Public Face

[branica]

Here is a great thread about whether or not you should trust a search engine's public remarks - from Aaron. In a word, "Trust No One"!

Inside the Mind of a Google Search Engineer

A large part of the search marketing game that gets little discussion is perception. Are the search results relevant? Are the search results fresh? Is there adequate result diversity? Is that particular result worthy of that ranking? What techniques did they use to rank there?

Read the rest of Arraon's post here: http://www.seobook.com/archives/002413.shtml