9 Reasons Why Your Google Rankings May Tank

[branica]

Here is a great post by Aaron and I have seen this on a few sites. Here is a snippet - I would recommend reading the entire post though:

Question: I have a client that frequently ranks at the top of the search results then sharply drops. His website's Google rankings keep bouncing back and forth. Why do they fluctuate so much?

Answer: Via using spammy links, leveraging the internal link structure of a high authority site, or cross site scripting exploits just about anyone can rank for a day, but it is harder to stay there day in and day out until you build massive domain authority.


Google and other major search engines have many filters, editors, algorithms, and barriers which are used to prevent spamming or minimize the profitability of overt spam. I believe that Google has moved away from banning sites as much and instead moved to using filters more, because that makes it harder to know when / why / where something went wrong. Was your host down, did you screw up your robots.txt file or is that a penalty? The more they can obfuscate their algorithms the harder it is to do SEO and the more people will opt into Google's webmaster tools authentication system.

Read the rest of the post here.

I think Google does a really good job of hiding penalties by using filters as Aaron mentions. Webmasterworld has long standing threads around the "-30" and the "'-950" filter. And as long as Google is the top dog - people will tend to over-rotate to what Google employees say or what others are stating their latest theories on why sites go up or down. I personally think the days of the "easy" affiliate money is much harder now in large scales. Is it still being done? - for sure but it gets harder and harder to do. Money still can be made but it takes more time and more energy - heck like a real business .

[Lucysmith]

it's a really nice and informative

[rogjack]

These all tips are really nice and informative. In all these there are so many advance facility it into them. The reasons behind google ranking which is really great. Google and other major search engines have many filters, editors, algorithms, and barriers which are used to prevent spamming or minimize the profitability of over spam.

[caliean]

Google is right at it's place but due to that the people who are involved in marketing has to fight back hard to that filters. As google is trying hard to spam , the spammers are also not lagging behind, they finds the route to do what they wants to do.

[denpicardo]

The easiest way to fix this problem is to change the page title to target an alternate version.SEF is great if added from the start, but changing your urls on a live site is suicide if not done properly.SEF is great if added from the start, but changing your urls on a live site is suicide if not done properly.

[thpalex]

Yes, you are right!

What I think is Google likes natural links for better results...... so try to build natural links which include almost all type of links and it should be built naturally.

[princefarr]

Too Much Similar Anchor Text
Page Too Well Aligned with a Term
Scrape You Very Much
Site Too Aligned With a Term
Too Many Reciprocal Links
Getting Banned & Manual or Automated Penalties
Minor Changes in Ranking
Duplicate Content & Wasted PageRank

[felixgarner]

Google has developed, we show how to do so we accept it. And we show that we are the titles of this call to action. Comebacks tend to do something to help with SEO, sales and your business. And this is the behavior during the Meta description.

[frank.eric]

it's a really nice and informative

[webmaster007]

I am not sure if Google has moved away from banning but your thread give me a slight idea about what can be done to stop fishy/spammy links.