PPC Advertising vs. SEO

[nicolasb86]

There are two ways to get traffic to any site. You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).

Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.

So which strategy is the best, free or paid?

Search Engine Optimization:

Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.

When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


PAY PER CLICK (PPC):

In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.

In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.

[John Rosey]

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid "organic" or "algorithmic" search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier or higher on the page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

[atwoodsmith]

Today I have known to the difference between PPC and Seo. The complete difference between PPC and Seo you have given is very nice and also beneficial to me and others who wants to know this.

[manlay]

For me they are both good in generating traffic and improving site ranking.PPC is paid and SEO is free but both are good way for site promotion.SEO is a long-term investment and free of cost while PPC will bring you cost of money.PPC provides the initial visibility promoting your site and then SEO supports further.

[ema2peu]

For me, a lot of weight goes into the consistent quality of content we create. Additionally, the people/services/products/sites they promote as recommendations are important for me. Ii don’t necessarily have to rely on a “score”. I guess they have to pass my own smell test so to speak.

[seocompany1998]

SEO

Takes time to get top ranking
No worry on click frauds
Search Engines Algo keep changing affecting SEO.
Large number of visitors ->economy of scale

PPC

Immediate result, fast ranking
Long tail keywords are more economical compare to SEO
Cost will be relative high if people keep bidding for certain keywords
Click fraud always a problem

PPC is more suitable for long tail keywords while SEO is more suitable for more generic keywords.

[prymagestore]

Search Engine Optimization is less like public relations and marketing . Pay per click is less like traditional advertising. SEO contain all measures to develop search rankings in any position on the results page or the number of keyword phrases in the ranks of the site and pay per click advertising usually does not help your ranking in search engines.

[thflower]

Organic SEO can take time but PPC is a good alternate to get the website into top results through money. These two PPC and SEO are equally important and the right way to promote the business through online marketing. This helps in various ways.

[steveboston]

PPC is pay per click. PPC is a shorter way to get your website look in look for website search engine optimization but they are presented hyperlinks. Whereas Search Powerplant Optimization is a normal way to get the serp in seo.