There is a lot of fear, uncertainty and doubt (FUD) when it comes to paid links. Here is an interesting article from BlogStorm:
Quote:
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The problem with paid links is that they work. Not only that but they work very well. Thousands of large corporations have bought their way to the top of some very competitive niches using paid links and Google doesn't appear to be doing much about it. Ask Matt Cutts and he will say that most of the paid links have been devalued and are not helping the sites position but that doesn't make any difference. Throw enough money at paid links and some of them are bound to work.
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Read the rest here:
http://www.blogstorm.co.uk/blog/truth-about-paid-links/