[Devyn Cassius]

Search engine optimization greatly depends on the efforts and other methods to improve a website's visibility in SERP or search engine results pages. SEO only started about a decade ago with the goal to reach a larger audience, more traffic to the website, and eventually more money, thus this idea quickly become popular. Since then, SEO became a new trend in internet marketing and it became so popular that it grew with amazing speed each day and Google is benchmark for all online endeavors.

Today, search engine optimization is an essential marketing tool for successful online businesses and bow it is a multi-billion dollar industry shows no signs of stopping. In order to get an idea about how SEO works, consider the following:

* Specific keywords are type in the search engines
* The keywords are then processed by the search engine and link the keywords to certain websites indexed and show search results
* Website owners use SEO to optimize their connection to the keywords and if the efforts pay off, the website will appear on the top search results page.