So I was reading this blog post:
What is the Best Google AdWords Ad Rank Position? - PPC Blog
Quote:
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I suspect in some instances the ad position may have a larger influence than others (areas with news spikes, lots of curiosity clicks, and broad matching that goes to broad). But its nice to get confirmation that in general the conversion rates are fairly flat by position in most cases
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I wonder if this study is really self serving for Google Adwords
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