I think the sending of newsletter is not cost-effective especially for online business people who had just started. We have to weigh first the pros and cons, if you spend in advertising your business through hardcopy news, how many copies you can produce? If you can only send out few copies due to budget constraint, then only few people can recognize your business. I think strategy 3 works best but just make sure that the ebook is informative yet attractive and not boring.
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