Here is a great article about how to better use your Meta Descriptions & Page Titles to improve your click through rates. Picked it up from SEO Book's Monthly Training Newsletter - why haven't you joined yet!
“Google Window Dressing” - 12 Ways To Squeeze Every Last Drop Of Traffic From Your Current Rankings — SEOptimise
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Here’s the reality - you’re not always going to rank #1 for all your keywords all of the time.
Faced with this constraint, you should put some serious thought into how you plan to legimately ’steal’ clicks from competitors ranked above you. Remember - ranking is not an end unto itself; it is the click that matters!
In this post (which is my first for SEOptimise), I cover a number of psychological subtleties which you can use to ‘window dress’ your current position in Google. I have split these into 2 categories:
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