Expert Advice for Beginner Bloggers
Blogging falls somewhere in the middle of the spectrum, right in the center between an art and a science. Obviously, you have to have some skill as an “artist” (in this case, the art is your writing) if you want to get anywhere, but if you are really trying to pursue success, you need to get your science hat on as well, the SEO being the science-y bit.
This would, of course, mean that there is no single “correct” way to approach blogging. That doesn’t mean, however, that there aren’t any “good” ways of doing so – in fact, there are plenty of things you should be doing to increase your chances of success, as well as many other things you should avoid.
Here is our expert advice to give you a beginning boost above the competition.
Get Your Ideas from Your Readers
This one is so simple that it shouldn’t need to be a tip, but you’d be surprised at the number of bloggers who don’t take advantage of such an obvious and incredible resource: your audience.
If you ever find yourself struggling for ideas for your next blog post topic, simply turn to your readers. You should be talking to them on a regular basis anyway, but if you’re not, start interacting with your audience frequently, particularly within the comments sections and perhaps through Facebook and Twitter.
Ask questions of your readers: what questions might they have that you are in a position to elucidate upon? Look into the comments sections and see if there are any requests that keep coming up. Answer these questions – use them to create your next blog post(s)!
Start Writing for Yourself
Although most people would recommend writing articles that you think your audience would enjoy – and we would certainly agree that this is a great idea – we would also like to suggest that you write for yourself once in a while, too.
Write things that you would not only like to read, but write things that you would like to write. If you start to find yourself really interested in what you’re writing and that you’re really enjoying it when you write, then you’ll soon be producing more content and having a better time of it.
This enjoyment can really shine through into the work you produce, as well – readers will be able to see the energy and passion you’re putting into your blog posts, and they will be all the better for it.
Call Your Readers to Action
You cannot expect your readers to do things – such as follow your Twitter account – if you fail to include a good call to action within your blog posts. Finish your blog posts with these calls to action; encourage your readers to follow your Twitter account, like your Facebook page, or sign up to your email newsletter.
And instead of something dull and utilitarian such as Follow me on Twitter here, go for something a little more interesting and friendly, such as I’d love to chat to you on Twitter! or something along those lines.