How to Ensure Your Blog Doesn’t Suffer the Effects of Poor Hosting

How to Ensure Your Blog Doesn’t Suffer the Effects of Poor Hosting

Web hosting is a complex matter. As a site owner, you don’t need to know the ins and outs of the issue, but you should be au fait with getting on board with a good hosting provider.

One of the most important things any blog operator can do is to ensure they choose a high quality web hosting provider. Instead of going for the cheapest one possible, look at what they offer and choose accordingly.

We’re not saying you should pay out the nose, but the absolute cheapest options are cheap for a reason. Spend a few extra quid and you’ll reap the benefits.

Why should you spend a bit more, though? Well, the answer to that is a simple one – recent research has suggested that more than two thirds of internet users would rather hop over to a competitor’s website than wait for three or more seconds as a site loads.

You can’t afford to lose two thirds of your readership. Here’s how to make sure you don’t.

Register Your Domain with a Separate Company

Lots of hosting providers will let you register your domain for free when you purchase your hosting. Although this is a decent enough deal, we would recommend you don’t take them up on the offer.

Going through a company like GoDaddy will only cost you a few quid a year, and it will save a lot of hassle if you ever decide to switch hosting providers; you won’t have to wait for your domain name to be released.

Look for a Money Back Guarantee

If you want to work out whether the company you’re looking at is a reliable one, see if you can find a decent money back guarantee. With a policy like this in place, you’ll be able to use their hosting services for a set period of time (usually thirty days). Use this time to see whether they’re the provider for you; if they seem unreliable or slow, get a refund.

Find out How You Pay

The major web hosting providers will all offer a number of different options in terms of payments. Look for the one that suits you best. PayPal is the more secure way to go about things thanks to its built-in protection, but you might find a simple Direct Debit more convenient.

One thing we would recommend, however, is staying away from the long-term “deals”. Sure, maybe they do seem to be a good deal, but do you really want to be tied into the same contract for five years?

Do Your Research Regarding Uptime

Although no provider can guarantee 100% uptime, nearly all of them claim to offer at least 99.9%. This is usually fine, but you’ll want to make sure it’s website uptime, rather than just server uptime.

You should also test and track their claims for yourself. Fortunately, this isn’t such a difficult thing to do. Use tools like Uptime Robot and Pingdom to find out each provider’s uptime and speed.