If you’re extensively using social media to help your brand recognition, you may already know the sort of things to avoid. Unless you’re part of a particularly “edgy” brand, you steer well clear of any potentially controversial posts, and you keep proposing interesting topics.
However, there’s a little more to it than that. Whether you are using Facebook, Twitter, Instagram or even Vine for your social media marketing, you shouldn’t expect fantastic results if you’re not putting all yourself into each posts.
Great content has to be engaging, and it can only be engaging if it’s creative. So get on your thinking […] Read more