5 Steps To Get Your Blog Started
You haven’t started your company’s blog yet? Maybe you’re a new business or you have a brand new website. Either way, it’s time to get this ball rolling! Starting your blog doesn’t have to be daunting at all. With surprisingly little effort, you can keep on top of this integral part of your website. Here are a few tips for getting your blog off the ground, so you can start reaping the benefits of fresh content…
Just Go For It
Don’t worry about the right place to start; just go with what’s going on today, either in the news or within your company. You can attempt to over-inflate your expertise, but there are enough “gurus” out there as it is. Just be yourself, write interesting content, and work hard to make sure that people like your brand/find your work useful. The more feedback you get, the more your content will mature, so don’t worry too much about this.
Research And Understand Your Target Audience
Of course, you can get statistical here and track the kinds of interests your readers have, which age group they belong to, and their gender, but to really understand your audience, just get on social media. Talk to your readers, build relationships with them, and acquire a better understanding of what they want from your content. Interacting with your audience is also a great way to get inspiration.
Lay your content out well, with short paragraphs and subheadings. Do your best to create titles that will attract your readers. Most people are impervious to old tricks, such as questions and lists, but if you choose an interesting, new subject – or to talk about something that many people would like to learn more about/how to do – you will be on to a winner. Don’t forget to promote all of your blog posts on your social media.
Create yourself a blogging schedule that works. Understand how frequently you can feasibly update your blog, but try to keep this to at least once a week. Always have fresh ideas brainstormed and ready to go. Consistency is what will build you a stable readership; this includes consistently high quality content, as well as regular posts. Readers like bloggers that they can rely on to come up with unique topics, without having to wait months between new articles. Don’t let your audience lose interest and wander off.
Celebrate The Good Times
Whenever you have a great review or something fantastic happens to your company, don’t forget to share the celebration with your readers. Blogs are a great medium for showing off how you’re developing as a business, and to provide a more personal face to your brand. Don’t be afraid to show a little “behind the scenes” action, so your readers can get to know your company better and what you stand for.
Are you excited to start your new blog? If so, check out our how-to guide!